Classic car industry needs to attract ‘new demographic’ of fans to secure future


The common car market could ‘risk’ drop if it fails to bring in a new demographic of car admirers, a new market report implies.

The Indicator Report, compiled by vintage and collector car insurance coverage company Footman James, has been created to showcase the condition of the classic auto business in the British isles. It exhibits that ‘there’s operate to be done’ in purchase to make the industry far more inclusive, which would assistance to secure its growth and relevance.

The review of 2,943 Uk citizens demonstrates that practically fifty percent of Gen Z-aged respondents – i.e. people who will go their exam this decade or have done a short while ago – would contemplate possessing a traditional motor vehicle in the long run.

Nonetheless, for millennials – all those aged amongst 26 and 41 – this falls to 35 per cent. That reported, 51 per cent of this age group would contemplate joint possession of a auto, something that is becoming explored as a way to get new individuals into the entire world of classics.

David Bond, running director of Footman James, stated: “Change is very good for our neighborhood. In several strategies, as this report highlights, we have improved and developed as a basic motor vehicle sector, employing technology and communities in instances of want. But, if we seem close to, it is crystal clear to see that our sector isn’t carrying out more than enough to change swiftly adequate, especially all around the gender and age of fans.

“Speaking to our purchasers and without a doubt the general public about classic and collector cars and trucks, as a community, we’re considered as aged college as our cars, and we ought to listen to this criticism and develop into extra appealing, inclusive and welcoming to the new period of the basic automobile community. After all, with no adjust, we wouldn’t have developed the common and fanatic car sector this far.”

The report implies that a substantial intention for ‘growth, inclusivity and diversity’ must be feminine vintage car or truck enthusiasts. Even though the study’s study reveals that more women are possessing classics than ever in advance of, just nine per cent of Footman James’ clients are female. Nevertheless, the study did exhibit that 22 per cent of ladies would look at proudly owning a common car or truck in the long term.


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