New ads highlight AutoNation’s employees

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The nation’s most significant new-motor vehicle retailer is commencing a multimillion-greenback “Go Be Good” promoting marketing campaign that it claims coincides with an personnel retention and recruitment work.

Automobile retail huge AutoNation Inc. reported on Tuesday that it was launching the marketing campaign, showcasing its workers, on tv stations together with ESPN, CNBC and NBC in advance of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is trying to get a document fifth Indy 500 acquire. The race airs Sunday on NBC.

The campaign, which also will seem in radio, print, on the net and in social media, was developed by AutoNation, I Believe Studios and Zimmerman Marketing.

Marc Cannon, AutoNation’s main client working experience officer, in an email to Automotive Information, did not specify how a lot of millions of pounds the retailer strategies to invest on the campaign.

Cannon explained the advertisements emphasize AutoNation workers, “the folks who make us a good place to acquire, provide or assistance a automobile.”

AutoNation’s careers page on Wednesday showed 1,263 benefits for positions ranging from profits affiliate, finance and insurance plan supervisor to porter, cashier and provider adviser at places throughout the place.

“We are usually searching to incorporate proficient, pushed people to our group,” Cannon mentioned in the email. “As we continue to build our business, we want to establish with the very best from all in excess of the place.”

AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive News‘ checklist of the prime 150 dealership teams centered in the U.S., retailing 262,403 new motor vehicles in 2021.

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