September 25, 2022

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Nissan to Let Titan Die on the Vine

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It’s difficult to break into an proven industry wherever brand name loyalty reigns supreme and aged practices die difficult. Nowhere is that extra apparent than with comprehensive-sized pickup vehicles in America, a segment in which the Detroit 3 have a stranglehold on sales. Only two other brand names of late have dared try out to muscle their way into the arena in the not-also-distant potential, there may be only 50 percent that number.

According to a report from Automotive News, Nissan is ready to permit its Titan pickup truck wither until the end of its existing lifecycle. “There’s no system engineering’s working on for changing it, updating it,” a supply for the field insiders have evidently instructed AN. The only conclusion still left to make, allegedly, is no matter whether the truck would make it to the 2024 or 2025 product 12 months.

Set succinctly by the source: “It’s lifeless.”

This is unhappy news, and not just for the reason that it implies 1 a lot less competitor in the market. Nissan and their Titan always represented a quirky, off-conquer decision for the section – particularly when they available the rig in ‘regular’ and ‘almost-but-not-quite’ a few-quarter ton XD variants. Output of the 2nd-gen Titan kicked off in November 2015, replacing a truck which had been on the market place for perfectly about a ten years and experienced essentially began progress waaay back again when we were being all continue to anxious about the Y2K bug. Your creator will posit it was a decently desirable truck, although XD styles had a far too-very long schnoz. It did not assist that Ram, Ford, and GM usually appeared to provide much more toys like massaging seats and innovation these as the Blue Oval’s 7.2 kW in-mattress generator on PowerBoost-geared up vans.

Image: Nissan

Bent on using the Detroit A few to process, Nissan provided the Titan in a myriad of overall body configurations – common cab, extended taxi, crew cab – and box lengths, not to point out a Cummins diesel option in the XD. These were certainly not affordable selections. A refresh in 2020 brought a tweaked nose and enhanced interior together with a greater transmission and up-to-date driving tech. Revenue did not get far better.

North of the border, Canadian consumers observed the Titan vanish from Nissan showrooms right after the 2021 design yr. This was considerably to the chagrin of some dealers who invested greatly in shop tools and machines for these rigs, not to mention the schooling and promoting presence they experienced crafted above the a long time because the second-gen Titan appeared. A person vendor in this author’s space now has a surplus constructing on his land, vacant preserve for the now useless ‘Nissan Commercial’ symptoms hanging on the put. It need to be famous the Titan comprised a sizeable chunk of his store’s quantity.

If the conversing heads are right, this go may possibly permit Nissan to free up creation amenities and R&D for other types. There is an argument to be manufactured the corporation may well be better served plowing means into other initiatives, undertaking the greatest job they can with those machines rather of spreading itself too thin by trying to engage in in marketplaces in which it is failing to get a lot traction. In calendar 12 months 2021 – a bizarre annum for all suppliers, to be certain – Nissan managed to sell 27,406 Titan vans. Ford, for its aspect, shifted a complete of 726,004 F-Sequence pickups.

We’ll depart the very last phrase with an anonymous supplier who presented the pursuing quotation to AN: “I would hope Nissan would devote more funds on R&D on the Frontier,” he stated. “If we’re walking away from the whole-dimension section, then we ought to be particularly excellent at the midsize truck.”

[Images: Nissan]

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