- ‘Team Liquid Honda’ to debut new Honda-branded jerseys at League of Legends Championship Series (LCS) Summer months Break up
- Group naming rights deal marks first automotive to enter the North American market in League of Legends in this category
- Honda proceeds to evolve existence in gaming and esports to broaden connection with younger, multicultural and initially-time potential buyers
TORRANCE, Calif., June 16, 2022 /PRNewswire-HISPANIC PR WIRE/ – Honda declared now the growth of its position as the official automaker of Crew Liquid by securing their League of Legends and Academy team’s naming sponsorship rights, a to start with for an automaker in the League of Legends Championship Sequence (LCS) in North The us. The naming rights deal – as Workforce Liquid Honda – also heralds the evolution of Honda’s esports and gaming journey as the manufacturer reaches out to gamers at all concentrations to deepen its relationship with youthful, 1st-time and multicultural prospective buyers.
Staff Liquid Honda will debut the team’s new title and its all-new jerseys at the 2022 LCS Summer Split, which starts June 17. Lovers can check out and try out on the new Team Liquid Honda jersey in augmented fact (AR) on Snapchat, out there for pre-get now, at https://tl.gg/Honda.
Honda grew to become the formal automotive lover and official vehicle of Team Liquid in 2019, and this new multi-yr agreement extension provides the League of Legends team’s naming legal rights to the sponsorship offer among the other vital things:
- All-new Group Liquid Honda jerseys aspect the Honda emblem prominently showcased across the upper body
- Staff Liquid Honda-branded automobiles for players and coaches will include the all-new Honda HR-V compact SUV and Civic Hatchback throughout the 2022-23 event season
- All-new ‘Honda Lounge’ inside the Team Liquid North The usa HQ, where Team Liquid Honda athletes can recharge and prep for tournaments and appearances
- The social media accounts for Workforce Liquid’s League of Legends players will also replicate the new Crew Liquid Honda branding with new banners and inclusion in player screen names on Twitter, Instagram and YouTube
“Developing Honda’s marriage with Group Liquid Honda and their passionate fanbase is an significant element of our evolution in gaming as we perform to broaden our engagement with players at all concentrations,” claimed Phil Hruska, media office head at American Honda Motor Co., Inc. “We strategy to develop on the fantastic partnership we have established with Workforce Liquid Honda by engaging much more with younger supporters who are players them selves and get the job done to deepen individuals relationships with the Honda model.”
“Aligning our group with a legacy business like Honda will help to gas our at any time-evolving lover ordeals and competitive advantage in LCS and over and above,” suggests Steve Arhancet, Co-CEO and Co-Owner of Crew Liquid. “Their passion for the esports ecosystem and shared values all around inclusivity and innovation, make them a valued husband or wife and we seem ahead to the expanded romantic relationship.”
Group Liquid Honda Jersey Launched on Snapchat
To rejoice the debut of the new Crew Liquid Honda jersey, admirers can display support by way of a new Snapchat Lens where by they can virtually try out on the new jersey utilizing AR and share with their good friends.
The Snapchat Lens allows supporters enter “video game mode” to check out themselves beneath the vibrant esports lights, sit in a gaming chair and don a professional headset – all in augmented reality while wearing the new Team Liquid Honda jersey. The Lens also includes a immediate backlink to pre-purchase the new jersey on the Team Liquid Honda shop: https://tl.gg/Honda. The Staff Liquid Honda Snapchat Lens is out there beginning June 16 until finally June 27.
Honda Determination to Gaming and Esports
Honda has a deep heritage in gaming, partnering in excess of the past 10 years with some of the most storied online video gaming franchises, like Forza, Guitar Hero Are living and Hearthstone Crew Brawl. In 2019, Honda significantly grew its gaming footprint and founded a existence in esports. As Honda evolves its esports interactions to connect with a broader viewers of gaming fans, the manufacturer will go on to utilize the learnings from husband or wife and admirer interactions over the previous three several years. Essential factors of this initiative have integrated:
- Exclusive automotive partner and formal automobile for Crew Liquid (2019-current)
- Twitch partnership, such as the 1st-ever auto branded gaming channel on the platform (Honda Head2Head), and most a short while ago, a dedicated life style channel referred to as Honda DreamLab, that includes trending topics, which includes gaming
- Exclusive automotive partner of League of Legends Championship Collection (LCS) from 2019-2021
Honda features a total line of thoroughly clean, harmless, pleasurable and connected motor vehicles marketed by means of additional than 1,000 independent U.S. Honda dealers. Honda has the best fleet ordinary gas economic system and least expensive CO2 emissions of any significant complete-line automaker in The usa, in accordance to the U.S. Environmental Security Agency’s (EPA) most recent knowledge. The award-profitable Honda lineup consists of the Civic, Perception, Accord and Clarity series passenger automobiles, together with the HR-V, CR-V, Passport and Pilot activity utility cars, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup consists of the Clarity Gasoline Cell and Clarity Plug-In Hybrid, Accord Hybrid, CR-V Hybrid and Insight hybrid-electrical sedan – to be joined in 2024 by the Honda Prologue, Honda’s to start with volume battery-electric automobile.
Honda has been producing vehicles in The united states for 40 many years and presently operates 18 main producing amenities in North The usa. In 2021, additional than 95% of all Honda motor vehicles sold in the U.S. have been produced in North The usa, applying domestic and globally sourced areas.
Extra details about Honda is accessible in the Electronic Reality Guide.
About Staff Liquid
Crew Liquid was started in 2000 in the Netherlands and has advanced into a single of the foremost worldwide multigame esports groups with education facilities in Utrecht, São Paulo, Brazil and Los Angeles, California. Group Liquid has over 120 athletes competing throughout 19 distinctive video games, which includes all big esports titles, these kinds of as VALORANT, Rocket League, DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and far more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Crew Liquid is one particular of the most profitable esports teams in the Western sector in conditions of aggressive achievement and admirer engagement across several sporting activities. For a lot more details, click Right here.
In addition to the premier esports team franchise, Liquid Enterprises operates numerous small business models created to enhance its esports athletic model. This features influencer management company Liquid Media, esports wikipedia Liquipedia, and 1UP Studios, the whole company manufacturing company regarded for its high-excellent esports documentary style filmmaking, and artistic professional content.
In September 2016, controlling interest in Crew Liquid was ordered by esports ownership group, aXiomatic. aXiomatic leadership consists of Co-Government Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who alongside one another depict an unparalleled team of athletics, engineering, leisure and financial investment marketplace titans.