Women in Retail: Robyn Jordan of DriveTime Automotive Group


Auto Remarketing is recognizing the 2022 Females in Retail honorees in the latest issue of the journal and at Utilized Car 7 days this slide in San Diego. 

With these awards, we particularly figure out best leaders on the retail facet of the car marketplace, such as honorees from dealerships, vendor groups and 3rd-occasion vendors/sellers.

Over the next number of months, AR will be publishing Q&As with each of the honorees on this web page.

Up coming up is Robyn Jordan, who is head of individuals at DriveTime Automotive Group.

Car Remarketing: What do you enjoy most about doing the job in retail automotive, and what would you alter?

Robyn Jordan: I extensively get pleasure from the persons in this sector. There are so a lot of proficient individuals in retail automotive and the best component is that they all appear from diff erent backgrounds. As soon as they get automotive in their blood, though, they are here to stay!

There is some thing uniquely excellent in functioning with a various group of men and women who provide new perspectives to our troubles. Getting imaginative remedies to get the ideal shopper, in the proper automobile at the right deal conditions is definitely an artwork that is completed by means of functioning together. I would like to see additional innovation in this room.

As retail automotive pros, it’s our aim to discover means to satisfy the client exactly where they are. What an amazing factor it would be to offer a custom made practical experience primarily based on customers’ buying designs.

AR: What is the major pattern you are looking at in retail automotive this calendar year?

Jordan: The automotive industry is speedily shifting, and I never see that slowing down whenever before long. There are two tendencies in particular that I’m observing for that go hand-in-hand. 1 facilities about affordability as we proceed to see the impacts on supply chain and producing impact expense. Two is the ongoing evolution of electric automobiles and technologies, which defi nitely performs into affordability.

AR: What piece of job assistance would you give your younger self?

Jordan: It is so essential to be individual and soak every little thing in. Some terms of knowledge that mentors are sharing with you may not make sense now, but I assure it will be particularly beneficial a single day. Continue to keep your mental curiosity and talk to queries — I can not anxiety that enough. Also, don’t be fearful to confess when you are doubtful of anything. There are folks to assist you, tutorial you and respond to the thoughts you have… Lean into it and take advantage of it! Construct genuine interactions so you can constantly carry on learning.

AR: What has been the prime essential to your achievements in retail automotive?

Jordan: It’s easy: listen to the persons! As a human sources specialist, I have observed success as a result of listening cautiously and solving the correct problems. Much too generally, we are hunting for alternatives just before we have even identifi ed the concern. Listening with intent and compassion goes these types of a lengthy way and makes it possible for us to deliver innovation and engagement to the sector, which can help our people go on to do the exact.

This industry is really hard — take the time to find out from some others and create sturdy connections. Moreover, investing in upcoming leaders by means of leadership development courses is a must have. After you equip leaders with the resources they need to serve their reports, you will fi nd an whole corporation of enthusiastic and happy workforce. And that is genuine accomplishment!


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